Research the audience and offer
Who buys, what makes them choose, and what offer is worth putting money behind.
Performance Marketing and AI Visibility
Ads judged by customers, and visibility where buyers now search.
Two parts. Performance marketing run against business results, not likes. And SEO, GEO and AEO, so Google and AI assistants like ChatGPT, Claude, Gemini and Perplexity can find you, trust you and recommend you.
Part A
Performance marketing.
Paid advertising run against business results: enquiries, customers and revenue. Every campaign is tracked into your CRM, so you can see which ads bring in business and which only bring in clicks.
| Channel | What we use it for |
|---|---|
| Meta (Facebook and Instagram) ads | Reaching people by location, interests and behaviour, showing ads again to people who visited your site, and lead forms that send enquiries straight into your CRM. |
| Google Ads (search, Performance Max, YouTube, display) | Search ads reach people at the moment they look for what you sell. Performance Max, YouTube and display extend that reach across Google and bring back people who did not enquire the first time. |
| LinkedIn ads | Reaching decision makers by job title, seniority, company and industry. Best suited to business offers where each customer is worth a lot. |
| TikTok ads | Short video for reaching broad audiences and testing which messages and creative people respond to. |
| X ads | Reaching people around the conversations, events and topics in your industry. |
What we actually do
From research to revenue reports.
01
02
Set up tracking properly
Pixels, conversion tracking, analytics and a CRM connection, so every lead is traced to the ad that brought it in.
03
Create and test
Ads and landing pages built in several versions and tested against each other on real traffic.
04
Manage budgets and bids
Spend moved daily or weekly towards the campaigns, audiences and placements that bring enquiries.
05
Cut and scale
What does not convert is switched off. What does gets more budget.
06
Report in money terms
Cost per lead, cost per customer and revenue, taken from the CRM, not from likes or reach.
Part B
SEO, GEO and AEO: search and AI visibility.
Three terms you will hear a lot. They overlap, but they are not the same thing. Here is what each one means.
SEO
Search engine optimisation
Getting found in Google and other search engines.
What it takes: Technical health of your website, a clear site structure, useful content, credible sites linking to you, and local listings like your Google Business Profile.
AEO
Answer engine optimisation
Structuring your content so it becomes the direct answer in search results, voice assistants and AI overviews.
What it takes: Clear questions with clear answers, structured data that tells machines what each page is about, and short, accurate definitions.
GEO
Generative engine optimisation
Being mentioned, cited and recommended by AI assistants like ChatGPT, Claude, Gemini and Perplexity.
What it takes: Your business clearly described across the web, earned mentions in credible publications, the same facts about you everywhere, and content an AI can quote.
AI search, plainly
Getting recommended by AI starts with good SEO.
When someone asks ChatGPT, Claude, Gemini or Perplexity to recommend a firm, the answer comes from what those tools can find and trust about you online.
Many businesses are so caught up in GEO and AEO that they forget both sit on top of strong SEO. SEO is not dead. It is the base layer. Without it, there is nothing for AI to find and trust.
There is no trick to it. That is why we do all three together, in order.
Our approach
SEO first. GEO on top. AEO to finish.
Each layer depends on the one below it. Read more in SEO is not dead: why AI search still starts with the basics.
01
Lay the foundation with SEO
Fix the site, make every page say plainly what you do and for whom, set up your Google Business Profile, and earn links from credible sites.
02
Build GEO on top
Make your company facts consistent everywhere, earn mentions in credible publications and industry bodies, and publish content specific enough to be quoted.
03
Optimise for AEO
Shape the pages that answer real customer questions into the clearest answer available, marked up with structured data.
Other services
What else we do
AI Operations Assessment
We study how your business actually runs, find the gaps that cost the most, and show you where AI fits and where it does not.
AI Workforce Build
We build what the assessment found: agents, workflows and assistants that work inside your operations.
AI Adoption Program
We get your people using the AI you already pay for, in their real work, safely.
CRM Systems and Business Software
We set up a full CRM built around how you sell and serve, connect the software you already run, and build custom software where nothing else fits. AI then works on clean, connected data.
Free Operations Review
Bring one process. We will show you where AI fits.
Book a free 30 minute Operations Review. You leave with a written summary whether you hire us or not.